October 26, 2007 - 7:17am
News

Did DeMicco lose his mojo?

Message and Media’s Steve DeMicco and Brad Lawrence have dominated New Jersey’s political consulting industry over the last ten years, scoring the strongest contenders with the biggest budgets. They’ve elected Governors, Senators, Congressmen, and a huge number of local officials – from James E. McGreevey to Jon Corzine (twice, almost $100 million worth) to Bob Menendez to Rush Holt to Ellen Karcher.

But is their magic gone?

This year, Message & Media is handling two high profile State Senate races that have generally received poor reviews: Karcher’s re-election campaign against Jennifer Beck in the twelfth district, and Seema Singh’s campaign against Bill Baroni for Peter Inverso’s open 14th district seat. Karcher is trailing Beck in a race that can still go either way, and Baroni appears to be way ahead of Singh.

It may just be an off cycle for DeMicco and Lawrence, who are probably more interested in the ’08 client, U.S. Senator Frank Lautenberg.

Wally Edge can be reached via email at politicsnj@aol.com.

Comments

Don't know anything about Singh


But Karcher should get Swibinski on the blower, pronto.

"They should rule who are able to rule best."
10/26/07 8:44 am

Two overrated guys


Their material is weak and if they can't talk about abortion or guns they don't know what to say. Their reputation is built around beating weak Republican candidates afraid to fight back.

Jennifer Beck should be thankful every day that Swibinski is not doing the Karcher campaign.

10/26/07 12:10 pm

problem


it usually takes these guys 3 months to figure out their message. on a legislative cycle when the races start 2 month out, there is no room for error. if election day was on dec 6, these guys would probably have their message figured out by then.

10/26/07 10:25 pm

How can you lose


something you never had? 

10/31/07 12:35 pm

Better Safe than Sorry


If I had the choice, I'd rather have DeMicco and Lawrence and stay out of jail than Swibinski and wind up a guest of the federal government. See Marty Barnes.

10/27/07 1:05 pm